Freedom – humanity’s greatest prize and responsibility – was the driving force of the Scottish Enlightenment and the central tenet of not just the American Constitution.

Celebrating these champions of free will is Lower East Side: a smooth, easy drinking Scotch Malt Whisky of real quality. A Scotch whisky to be drunk how I like and when I like.

Enjoyment is the only rule.

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Lower East Side is working to promote a responsible attitude to drinking. Find out more